A private college in Campo Largo, PR commissioned a complete didactic collection: 39 textbooks organized into 7 major blocks (disciplines). Each title was delivered as an individual volume and also as part of grouped editions for semester kits and faculty packs.
My role: Creative Director / Art Director — I led the project end-to-end, acted as the primary client liaison, created the production presentations and training materials, proposed budget‑sensitive production strategies, and built the brand and asset system that governed the entire collection.
We began with stakeholder interviews and a production audit to understand pedagogical needs, print constraints, and budget limits. The brief demanded a solution that would be scalable across 39 titles, readable for students, and affordable for the institution.
I defined a visual strategy that balanced consistency and clarity with subject differentiation. The 39 books were grouped into 7 discipline blocks, each with a distinct color logic but only one iconography system, so students and faculty could instantly identify subject areas whether a book was viewed alone or as part of a kit.
Results and impact:
- A cohesive, scalable educational collection that elevated the college’s visual identity and improved usability for students and faculty.
- Faster production cycles and reduced rework after system adoption thanks to templates and the centralized asset library.
- Sustainable in-house capability: the college can now produce future editions and grouped kits with minimal external support.
- Positive stakeholder feedback for clarity, consistency, and pragmatic leadership in meeting budget constraints.
Beyond creative leadership, I was responsible for organizing the production flow: scheduling milestones, tracking deadlines for design, proofreading, corrections, and managing payments. I maintained the production calendar and ensured that corrections and approvals were completed on time. This operational oversight protected the budget, and created a single source of truth for all stakeholders.